Reactor Watch Vision



When asked about his vision, Jimmy is quick to respond. “Our unyielding goal is to push the envelope on sport watch design, to offer unprecedented quality, and to support our customers and dealers with customer service that our competition could not begin to duplicate. The bottom line is REACTOR is a company founded on a business ethic handed down to me by my father. Every decision is put to a very simple test – is it the right and fair thing to do? Profits are, and will always be, the byproduct of doing the right things for the right reason. All decisions are made on a win – win basis and from a very long term perspective. After all, customers are hard to reach and very easy to lose, but once you have a loyal following that trusts you and your brand, there is no end to what you can accomplish.”

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